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Mercedes-Benz

Online Campaign for Mercedes-Benz GLA

Industry

Automotive

Market

Czech Republic

Mercedes-Benz

Online Campaign for Mercedes-Benz GLA

Industry

Automotive

Market

Czech Republic

Mercedes-Benz "Fashion Police"

 

As a part of their "Fashion Police" project that was to be launched on the Prague Fashion Weekend in May, Mercedes-Benz asked us to create an online campaign for the new GLA model design.

We developed the layout for the website using the Mercedes-Benz logo as a twist. By letting it become a natural, organic part of the site, we hoped that it would benefit the brand in the long run. Every time you hover over a design, it reveals the control panel for that image. Additionally, we played with the Mercedes-Benz attitude, highly luxurious with a tint of sport, and let that influence the rest of the movements and color schematic of the site.
Hundreds of participants submitted their designs and the site was crucial inbounding the relationship between Mercedes and Prague Fashion Week.

 

The content was contributed by both design students and kids.

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