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Penta

Brand Strategy, Naming, identity & communication for project designed by Zaha Hadid Architects.

Industry

Real Estate

Market

Czech Republic

Penta

Brand Strategy, Naming, identity & communication for project designed by Zaha Hadid Architects.

Industry

Real Estate

Market

Czech Republic

The goal was to create a Brand Strategy, Naming, new identity & branding for Prague's central business district designed by Zaha Hadid Architects. This project is one of the biggest investments in Prague urban center in the last 30 years. This proposal wasn't realized in the end.

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