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The original Czech manufacturer, Bohemia Jihlava, has been setting global crystal trends since 1845.
Our goal was to create new branding for a digital environment. Then to implement these brand standards to a new image website presentation of a modern brand. We needed to incorporate a blend of both worlds – to keep the brand’s elegant long-standing visual history, while also wrapping it in a sharp modern touch...
Makin’ a statement, in frames. We’ve gone in and crafted a strong visual identity and Brand Design System. The black-and-white color scheme and avant-garde design elements really set this brand apart from all others. By keeping the shape of their original logo, we incorporated its frame into every digital asset – to showcase crystal materials and strengthen Bohemia Jihlava’s brand identity.
The new brand identity was published on numerous design blogs, setting a new visual standard for crystal design and craft industry. The website is a winner of all of the most respected Web Design competitions.
months of creative and production process
industry visual trendsetter
website visits in the first month
increase in web traffic in the first 3 months