The fame of a Bohemian crystal

Bohemia Jihlava

Contemporary digital experience to increase competitiveness of traditional crystal glass products

Services
Digital Branding, Website, Content production
Industry
Manufacturing
Market
Czech, Global

Crystal Glass

Bohemia Jihlava

Identity system and experience for one of the oldest and most respected crystal makers in the world

Services
Branding,
Website
Industry
Manufacture,
Design
Market
Czech Republic

The original Czech manufacturer, Bohemia Jihlava, has been setting global crystal trends since 1845.

Our goal was to create new branding for a digital environment. Then to implement these brand standards to a new image website presentation of a modern brand. We needed to incorporate a blend of both worlds – to keep the brand’s elegant long-standing visual history, while also wrapping it in a sharp modern touch...

The original makers from the Czech Republic.

Makin’ a statement, in frames. We’ve gone in and crafted a strong visual identity and Brand Design System. The black-and-white color scheme and avant-garde design elements really set this brand apart from all others. By keeping the shape of their original logo, we incorporated its frame into every digital asset – to showcase crystal materials and strengthen Bohemia Jihlava’s brand identity.

And the results?

The new brand identity was published on numerous design blogs, setting a new visual standard for crystal design&craft industry.
The website won some of the most respected Web Design competitions.

03

months of creative and production process

01

industry visual trendsetter

21k

website visits in the first month

165%

 increase in web traffic in the first 3 months

Awwwards logo


Developer Award

Awwwards logo


Honorable mention