The fame of a Bohemian crystal

Bohemia Jihlava

Contemporary digital experience to increase competitiveness of traditional crystal glass products

Services

Digital Branding, Website, Content production

Industry

Manufacturing

Market

Czech, Global

Bohemia Jihlava is a historic Czech crystal manufacturer with roots dating back to the 19th century. The brand required a contemporary identity capable of preserving heritage while appealing to modern audiences.

Context

Traditional Czech crystal brands compete globally in the luxury craft market.

Challenge

The identity needed to respect tradition while introducing a modern visual language.

Solution

Matbold developed a refined brand identity combining heritage symbolism with contemporary design.

Brand/Platform

Elegant typography and structured layouts reflect craftsmanship and history.

Impact

The identity modernizes the brand while preserving its cultural heritage.

The original makers from the Czech Republic.

Makin’ a statement, in frames. We’ve gone in and crafted a strong visual identity and Brand Design System. The black-and-white color scheme and avant-garde design elements really set this brand apart from all others. By keeping the shape of their original logo, we incorporated its frame into every digital asset - to showcase crystal materials and strengthen Bohemia Jihlava’s brand identity.

The new brand identity was published on numerous design blogs, setting a new visual standard for crystal design&craft industry.
The website won some of the most respected Web Design competitions.

03

months of creative and production process

01

industry visual trendsetter

21k

website visits in the first month

165%

 increase in web traffic in the first 3 months

Awwwards logo


Developer Award

Awwwards logo


Honorable mention