Please rotate your device!

TaTaTu

Digital Branding, UX/UI, Website & App design for global Social Media platform

Industry

Social Media, Entertainment

Market

Global

TaTaTu

Digital Branding, UX/UI, Website & App design for global Social Media platform

Industry

Social Media, Entertainment

Market

Global

 

 

We were honored and happy to have a chance to work together with a TaTaTu team led by a prolific Hollywood producer Andrea Iervolino, creating the UX/UI, Website & App design for the 3rd biggest ICU investment worldwide.

 

TaTaTu is a revolutionary entertainment platform that incentivizes content consumption by offering digital tokens for views generated both by users and by their friends. The token is a currency to reward users and allow advertisers to pay for advertising on the platform.


Thanks to the blockchain, users worldwide are finally rewarded for their social media activity in a transparent and decentralized way – earning tokens to watch movies and other content for free and receiving additional tokens from the movies and the content consumed by their friends.

 

Matbold team created a new UX/UI, Website, and App design. The biggest challenge was to visually connect and, at the same time, divide several different platform areas – social, trading, and entertainment, and to develop a user experience for each one of them. The platform gained an engaging and easy-to-use interface attractive to a global target audience. Clear User Interface concept and user-focused design, together with the great vision of TaTaTu founder and his team make this social media experience trendsetting and unique “Entertainment with reward”. The Website and App have a thoughtful, intuitive interface that allows users to easily reach and follow any content and view their account, rewards, and transactions at any point.

"The complexity and size of the project pushed us deep into exploring new possibilities, assessing best practices and inspiration from innumerable social, video, music, and gaming entertainment platforms. The process opened so many new angles of view, so on our way we’ve learned a lot and it sharpened our UX/UI design and digital branding and communication skills, playing with each and every pixel in order to create a highly engaging Mobile-first visual experience. It's really a great pleasure working with such a highly professional team.”

 

Matija Vujovic, Creative Director

Back to

Ready to go bold?