For the launch of the Zebra furniture collection, Dolce & Gabbana required a digital experience capable of translating the expressive character of the collection into an immersive brand moment. Together with our partners, m2atelier, Matbold developed an interactive digital environment designed to showcase the collection through bold visual storytelling and atmospheric design.
Dolce & Gabbana’s design collections extend the brand’s distinctive aesthetic into the world of interiors and furniture.
The challenge was to create a digital experience capable of capturing the dramatic visual language of the Zebra collection while maintaining the luxury brand’s iconic identity.
Matbold developed an immersive brand experience that combines motion, typography and interactive composition to highlight the collection’s expressive patterns and textures.
The digital experience blends cinematic visuals, dynamic transitions and bold graphic elements to create a striking narrative around the Zebra collection.
The project transforms the launch of the collection into a memorable digital brand moment, reinforcing Dolce & Gabbana’s presence within the world of design and luxury interiors.
It takes the mastery of the two designers to dominate the boundary between excess and style. Domenico Dolce and Stefano Gabbana worked together in partnership with Luxury Living Group and arrived at a truly surprising result.
The furnishing boutique, located at Via Durini 23 in Milan contains pieces from the large fabric sofas to the lacquered oak tables and the accessorized bar furniture. DGCasa brand offers four different deco styles: the mediterranean vibes in the Sicilian Carretto and the Blu MediterraneoCollections and the animal patterns of the Leopard and the Zebra Collections.
Entering the via Durini store is a surprising visual experience. Net of special effects and immersive layouts, the Dolce&Gabbana world explodes in all its joy and sensuality. The interior walls are animated by a bespoke design created for each line by artists to provide an immersive experience for the visitors.The superbrand commissioned m2atelier in collaboration with Matbold to create the visual experience in 2 immersive rooms with led walls for The Zebra Collection.
It takes the mastery of the two designers to dominate the boundary between excess and style. Domenico Dolce and Stefano Gabbana worked together in partnership with Luxury Living Group and arrived at a truly surprising result.
“It is the story of a lifestyle, not just the attempt to transfer a fashion brand into the home world.” - Andrea Gentilini, CEO of Luxury Living Group.
The visual experience has been installed in the new Dolce&Gabbana Casa boutique in Corso Venezia, Milano
