"A lakeside haven where the switched-on come to switch off."

FinnLough is a luxury resort with 5-star accommodation and a wide range of activities deep inside Northern Ireland’s wild nature. The new branding goal was to capture the serenity of the location as well as the understated luxury of the secluded retreat options. We worked closely with the Finn Lough founders to develop a unique style – Natural Color Palette, typography, original hand-drawn Illustrations, that captured the resort with an emphasis on the original design and unassuming service you will feel – a quiet calm, and restrained, considered luxury. The logo idea comes from one of the resort symbols, an old railway bridge, and communicates Brand Purpose – a reconnection with nature...with yourself. The branding is also integrated through the exterior by environmental graphics – maps, interest point boards, and navigation boards that help to explore a site easily.

The biggest challenge was Digital Branding, as the primary touchpoint for FinnLough’s future guests is their Website. As a part of an Identity System, we’ve developed numerous digital assets before focusing on a new UX/UI and a Mobile-First web design.