From antipasto to dolce

Forza Azzurri

Crafting a delicious new look for Italian bar & bistro

Brand strategy, Identity, Branding, Packaging design, Communication

Forza Azzuri is an modern Italian bar & bistro. We've crafted new strategy, brand identity, complete branding and packagings inspired by classic Italian living philosophy.

So we let their products try on what we’ve crafted for them.

A brand new visual brand language. Brand Design System. New packaging. A delicious new look.

And it fit

As a part of our design-thinking concept, a story through all assets is created from quotes expressing classic Italian living philosophy.Colors scheme, custom typography, and illustrations support a playful and modern brand personality and positioning.