A star is born.


Merging two Prague observatories and one planetarium under one new name and identity

Naming, Identity
Science & Entertainment
Czech Republic

Known as one of the largest domes in the world, Prague’s Planetarium made a big bangin’ move: Decision to create entertainment brand merging it with two observatories.

They needed somethin’ outta this world.With three new galactic players under one roof, they wanted to shift out of the old and into the new with an identity that was youthful and curious.

And voila, a star is born.

Two observatories. One planetarium. Now all gravitating under one new central force – Planetum. By redirecting their brand strategy with new naming, an entertaining visual identity, and a complete Brand Design System, Matbold opened a new door of entertainment to an old fashioned brand.