Size doesn't matter.


Bringing warmth inside the brand’s identity and strategy

Brand strategy, Visual identity, Branding
Czec republic and Slovakia

Xelle came to us in search of their new brand development, strategy & identity that shall be warm and encouraging in nature. They wanted the community of larger women to feel engaged, welcomed and wholeheartedly supported...

After several workshops, defining brand positioning & strategy, we've created a campaign with a playful slogan in Czech – “Velikost je v srdci” which has a double meaning of ‘greatness comes from the heart’ and ‘extra large is in the heart.’ Inside their logo, you can find the two “L”s making a gentle loop into the shape of a big heart.