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TaTaTu, an Entertainment and Social Media rewarding platform chose Matbold for Digital Branding, UX/UI, Website & App design

How to approach App design for a revolutionary platform with a goal to reach one billion subscribers worldwide and become the first premium advertising platform in the world?


Last two months, we were honored and happy to have a chance to work together with a TaTaTu team led by a prolific Hollywood producer Andrea Iervolino, creating the UX/UI, Website & App design for a 3rd biggest ICU investment worldwide.


TaTaTu is a revolutionary entertainment platform that incentivizes content consumption by offering digital tokens for views generated both by users and by their friends. The token is a currency to reward users and allow advertisers to pay for advertising on the platform.


Thanks to the blockchain, users worldwide are finally rewarded for their social media activity in a transparent and decentralized way – earning tokens to watch movies and other content for free, and receive additional tokens from the movies and the content consumed by their friends.


Matbold team, led by Matija Vujovic, created a new UX/UI, Website and App design. The biggest challenge was to visually connect and, at the same time, divide several different platform areas – social, trading and entertainment, and to develop user experience for each one of them. The platform gained an engaging and easy-to-use interface attractive to a global target audience. Clear User Interface concept and user focused design, together with the great vision of TaTaTu founder and his team make this social media experience trendsetting and unique “Entertainment with reward”. The Website and App have a thoughtful, intuitive interface that allows users to easily reach and follow any content and view their account, rewards and transactions at any point.


“Our goal is to become the first premium advertising platform in the world. Eventually, by developing and nurturing a community of dedicated and engaged users, we want to become the largest internet based social media entertainment studio in the world,” said founder Andrea Iervolino.

“The complexity and size of the project pushed us deep into exploring new possibilities, assessing best practices and inspiration from innumerable social, video, music and gaming entertainment platforms. Process opened so many new angles of view, so on our way we’ve learned a lot and it sharpened our UX/UI design, digital branding and communication skills, playing with each and every pixel in order to create a highly engaging Mobile-first visual experience. It's really a great pleasure working with such a highly professional team.” confirms Matija Vujovic, Matbold Creative Director.




*Andrea Iervolino is one of the youngest and most accomplished entrepreneurs in the movie business. Since the age of 16 he has produced, financed and distributed over 60 films. A partner and founder of a number different film enterprises, his major focus is as co-founder of the multi-national AMBI Media Group owned and operated by Andrea and Monika Bacardi.
AMBI, under the direction of Andrea, has quickly emerged as one of the industry’s most prolific financing, production and distribution companies.
Among the films shepherded by Andrea are the father/son stock car racing film “Trading Paint,” starring John Travolta; the romantic drama “Best Day of My Life” starring Sarah Jessica Parker, Renée Zellweger; Lamborghini biopic “Lamborghini – The Legend” starring Antonio Banderas and Alec Baldwin; the Andrea Bocelli biopic “The Music of Silence”, directed by Oscar® nominated Michael Radford and starring Antonio Banderas an many more.
With acquisition of the Exclusive Media Group film library, AMBI gained an incredibly diverse portfolio of critical hits, commercial blockbusters and cult favorites such as Donnie Darko, End of Watch, Ides of March, Memento, The Mexican, Parkland, Rush, The Skulls, Sliding Doors, Snitch, Undefeated and The Way Back, to name a few. In addition to the library titles, AMBI now has the rights to a number of titles within EMG’s active movie development slate, as well as all sequel and remake rights to the popular EMG films.
Andrea’s AIC Studio label, a division of AMBI, is the first authentic studio model to operate in Canada as a fully integrated production and distribution company.
Prior to co-founding AMBI, Andrea had many notable production credits including “The Merchant of Venice,” starring Al Pacino and “Machete,” starring Robert De Niro. His latest film with Johnny Depp, Waiting for the Barbarians, is a hot contender for 2021 Oscar nominations.
Andrea began producing films on powerful social issues distributing into schools, thanks to the Cineschoolday initiative, for which former Italian Prime Minister and Senator for Life, Giulio Andreotti, was a spokesperson. Multi-awarded, Andrea’s most recent accolade is the Honor of Recognition as Ambassador of Italian Cinema in the World at the 2015 Italian Contemporary Film Festival (ICFF). At the 2014 Venice Film Festival he was presented with the coveted Mimmo Rotella Award for Best Producer, for his contributions to the Italian Cinema Industry.
In 2017 the prestigious University of Pisa commissioned and published a biographical book based on Iervolino’s life titled “Da Cassino Ad Holliwood”.