10/2021

After several successful years operating under the name topite.cz, the company reached a moment where its ambitions began to outgrow the original brand. The startup had already established itself as a strong player in the HVAC and energy management sector, offering a digital platform that simplifies the process of purchasing, installing and servicing heating and cooling systems.

As the company prepared to expand across multiple European markets, it needed a brand capable of communicating this broader vision.

Matbold partnered with the team to develop a new identity that would serve as the foundation for the company’s international growth. The challenge was to create a name and visual system that felt modern, scalable and easily recognizable across different markets.

The result was Woltair — a brand that reflects the company’s ambition to transform the heating and energy management industry through digital technology.

The new identity preserved certain elements of the original brand while introducing a more confident and globally oriented visual language. Alongside the identity, Matbold developed the digital platform and communication framework designed to support the company’s expansion strategy.

Today, Woltair represents one of the fastest-growing startups in the Central European energy technology space, providing a digital platform that enables customers to manage the entire process — from the first inquiry to installation and long-term servicing of heating and cooling systems — in one place.

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The Woltair project illustrates how a clear brand identity can support companies transitioning from local startups into international players.

See how the transformation unfolded
Woltair Brand Identity Case Study→

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