11/2020

Building a Brand for a Growing Technology Consultancy

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GuideVision, a consultancy specializing in enterprise digital transformation and ServiceNow platforms, partnered with Matbold at a moment of rapid growth. As the company expanded across European markets, it required a brand presence capable of communicating both its expertise and its ambitions.

The challenge was not only visual. It was about shaping how the company presents itself to enterprise clients, partners and the broader technology ecosystem.

Matbold worked with GuideVision to develop a new visual identity, corporate communication framework and a redesigned website that would present the company’s services and expertise with clarity and confidence.

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Creating a Platform for Growth

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The new digital platform was designed to simplify complex technological services while presenting GuideVision’s capabilities in a structured and engaging way.

Through a refined visual system, strong typography and carefully organized content architecture, the platform positioned the company as a credible and modern partner within the rapidly growing ServiceNow ecosystem.

The result was a brand presence that matched the company’s technical expertise and supported its expansion into new markets.

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When Strong Brands Enable Business Milestones

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Soon after the repositioning of the brand and digital platform, GuideVision entered a new chapter in its growth journey.

In 2020, global technology leader Infosys acquired the Prague-based consultancy, integrating its expertise into its international cloud and digital transformation portfolio.

The acquisition significantly expanded GuideVision’s reach while strengthening Infosys’ capabilities within the ServiceNow ecosystem.

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Branding as a Strategic Asset

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For companies operating in competitive technology markets, branding often becomes more than communication - it becomes infrastructure for growth.

A clear identity and strong digital platform help organizations articulate their expertise, build credibility and prepare for major milestones such as international expansion, partnerships or acquisitions.

The GuideVision story is one example of how brand clarity can support a company’s next stage of evolution.

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IT services major Infosys on Monday said it will acquire Czech Republic-based GuideVision for up to 30 million euros (about Rs 260.4 crore). The acquisition is being carried out by Infy Consulting Company Ltd, a step-down subsidiary of Infosys Ltd, a regulatory filing said. "GuideVision's training academy and nearshore capabilities in Czech Republic, Hungary, Poland, and presence in Germany and Finland will strengthen Infosys' ServiceNow capabilities for its clients in Europe," Infosys said in a statement. GuideVision's end-to-end offerings, including SnowMirror - a proprietary smart data replication tool for ServiceNow instances - enables over 100 enterprise clients to simplify complex business and IT processes. ServiceNow is an enterprise software firm that develops cloud computing platforms to help companies manage digital workflows.

As per the regulatory filing, the cost of acquisition is "up to 30 million euros including earn-out and bonuses". The acquisition is expected to close during the third quarter of FY2021, subject to customary closing conditions, it added.

"This acquisition is an important milestone in our journey to build capabilities relevant to the digital priorities of Infosys clients. This move reaffirms our commitment to the growing ServiceNow ecosystem and augments Infosys' portfolio of cloud services," the filing said. Established in 2014, GuideVision is 100 per cent-owned by founders. The company is headquartered in Prague, Czech Republic and reported revenue of 12.9 million euros in 2019.

"The combination of scalable and agile nearshore capabilities of GuideVision in Europe, and their unmatched delivery excellence, complements our own effort to help global enterprises navigate their next. We are excited to welcome GuideVision and its leadership team into the Infosys family," Infosys President Ravi Kumar said. Narsimha Rao Mannepalli, EVP and Head - Cloud and Infrastructure at Infosys, said GuideVision's addition is another significant step towards strengthening Infosys Cobalt offerings portfolio, bringing the combination of services, solutions and platforms that acts as a force multiplier for cloud-powered enterprise transformation. "Our recently announced Infosys Cobalt portfolio has a large repository of ServiceNow Industry Cloud solutions like ESM Caf, and this will now be bolstered by GuideVision's SnowMirror suite of Industry templates," he added.

Norbert Nagy, co-founder of GuideVision, said joining Infosys brings an extended portfolio of services that the company can offer to its customers on their digital transformation journey. "The global Infosys footprint is an exciting opportunity for both GuideVision customers and employees," he added.

GuideVision & Infosys...Congrats!!!

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Source: Business Standard

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